Pivotal change doesn't come from trying harder.
It comes from seeing differently.
SIMPLE · HUMAN · POWERFUL
WHO APLEE SERVES
Where are you on this journey?
FOR COACHES
Enable clients to break through what's keeping them stuck.
When clients are capable, committed, and still not changing, more effort is rarely the answer. Amplee gives you a research-informed way to equip clients to surface hidden mental models, spark deeper insight, and create change that lasts.
FOR LEADERS & EXCUTIVES
Lead with greater wisdom, agility, and choice.
Under pressure, even thoughtful leaders can be pulled by old assumptions and reactive patterns. Amplee helps you see what is happening below the surface, so you can lead with steadier action and deeper clarity.
FOR INDIVIDUALS
Enable clients to break through what's keeping them stuck.
When clients are capable, committed, and still not changing, more effort is rarely the answer. Amplee gives you a research-informed way to equip clients to surface hidden mental models, spark deeper insight, and create change that lasts.
CHANGE AT THE SOURCE
How Amplee works.
Not symptom management. Not willpower. A methodology built on how the mind actually changes.
AMPLEE'S APPROACH
WHAT YOU GAIN
Skills that build lasting self-sufficiency
More confidence, more choice, and the ability to keep doing this on your own
Guided discovery of hidden models
Clearer insight into what has been creating the problem
One-to-one support
A thoughtful space to practice, notice what emerges, and move forward
Research-informed methodology, decades of practice
Change that is natural, deep, and lasting
Practices that prime transformational insight
Fresh perspective, pivotal AHA! moments, and new options for action
TRANSFORMATION AT THE SOURCE
Insight-based transformation, not effort-based change.
EFFORT-BASED CHANGE
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Willpower
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Discipline
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Pushing through discomfort
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Managing symptims
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Behavior management
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Ongoing effort
INSIGHT-BASED TRANSFORMATION
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Natural
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Faster
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Easier
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Profound
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Freeing
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Lasting
When the mental model dissolves, transformation happens naturally. Once the mental model shifts, behavior follows.
SEEING DIFFERENTLY
You don't need more best practices. You need insight.
When the hidden mental model comes into view, new choices become possible. That is the quiet power of source-level transformation.
BEGIN WHERE YOU ARE
Your next step.
Three ways to explore what's possible when you see it more clearly.
From Stuck to Transformed
"I felt stuck. I searched for clarity through endless books and podcasts, hoping to have a lightbulb moment, but kept looping through the same struggles.
Amplee has transformed both my personal life and consulting work. I now have the tools to break through growth ceilings and lead with greater clarity and confidence. I highly recommend this process to anyone ready for real growth. "
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CLIENT VOICES
What people are saying.
Real transformations from coaches, leaders, and individuals who have done the work.
From Stuck to Transformed
"I felt stuck. I searched for clarity through endless books and podcasts, hoping to have a lightbulb moment, but kept looping through the same struggles.
Amplee has transformed both my personal life and consulting work. I now have the tools to break through growth ceilings and lead with greater clarity and confidence. I highly recommend this process to anyone ready for real growth. "
Brian
..
It Works!
"It has been a really, really great experience. It’s incredible what I’ve been able to accomplish. I’m more relaxed as a result of this process. I’m sure I’m exuding more confidence, which is opening up all these other career opportunities.
It works! It just really works. It has been fun actually. It really is a different type of self-development."
Ray M.
HR Director, Metropolitan Acute Care Hospital
Very Helpful!!!
"Thanks for helping me act on my unhappiness! Now, I can do something differently. No matter how much you know you only can change so much if you have internal resistance. It really is a block if you have a fundamental understanding of the world that you don’t even know about standing in your way. I found the coach very skillful and the process very helpful!!! "
Deborah O.
Crime Analyst
What Making Progress Really Means
"I have a very profound sense of gratitude about this. It truly has changed my life. How many times to you get to say that! And I think it will continue to change my life as I become more aware of stuff.
I didn’t have a lot of faith that people could change even when there was clarity involved. But this is a different thing. It’s kind of a simple process, beautifully simple. It’s accessible to
anyone who cares to participate. This is genius. This is gold. "
Polla M.
Receptionist, Insurance Company
What Making Progress Really Means
" I thought that I was making excellent progress toward achieving my goals until I tried this. Now, I know what making progress really means."
Fran R.
Retired Global Director of Engineering, U.S. Automaker (Went on to become a Certified Amplee Coach, 20+ years ago)
High-Performance Breakthroughs
" Amplee coaching enabled me to reach high-performance break throughs relevant to my career advancement, business goals, and personal goals. I completed the program infused with far more confidence, a more strategic approach to my business goals, a longer-term planning horizon, and an ability to perform without barriers. "
Tim P.
VP Information Technology, Global Fortune 500 Company
It’s Incredible
" The Amplee process has been the most significantly impacting personal growth tool that I have ever participated in. Break throughs happened in several areas in my life. It’s just incredible. It’s liberating. "
Jim C.
Senior Pastor
Taught Me How to Fish
"Being coached with Amplee was huge. It was exactly what I needed at just the right time. It prevented me from making a poor career decision that I would have regretted and gave me the ability to realize what I truly wanted.
That subconscious of ours is really powerful. If I keep on practicing the Amplee process, I believe there is no limit to what can be unlocked and learned. Amplee has taught me how to fish, and for that I am truly thankful. "
Tom C.
Senior Manager, Global Diversified Outsourcing Services Company
I Like the New Me.
"Sometimes people who want to be effective and successful focus on developing
their leadership skills and their competencies and they neglect to do the internal work of facing
mental models that can undermine, even sabotage, effectiveness. That would be me.
Amplee created opportunities for me to face and remove unhealthy and unproductive mental models. I am a different person, and I like the new me. So do others. I would highly recommend this program to anyone who is tired of periodic professional and personal setbacks and ready to move forward. "
Deone D.
Director, Collegiate Ministry Training Program
What a Gift!
"I sought coaching for one reason; I had a book to write burning within me.
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The benefit I received from Amplee was not limited to my writing goals. It has given me a whole new outlook on my whole life. My self-talk has shifted from ‘I’ll never get this written to ‘I can’t wait for opportunities to write.’ It shifted from guilt to anticipation, from fear to acceptance, from dread to empowerment, and from prison to freedom. What a gift! "
Cheryl C.
nsMental Health Therapist and Co-founder of a Counseling Ministry
Just Ask My Employees!
"Amplee isn’t anything like regular coaching. This is graduate-level coaching. If you want to
know if it has made a difference in my life, just ask my employees! They’ve seen it.
They’ll tell you! "
Judi S.
Executive Coach and Organizational Renewal Consultant
Leaders Prepared for Greater Roles
"Amplee’s unique approach to executive coaching has supported our leaders to become even more effective in their leadership roles in our global organization. As a result, many have been prepared for greater leadership roles and responsibilities."
Tony T.
CIO, Global Food Services and Facilities Management Company
Deeply Grateful
"Amplee had a profound effect on me, both professionally and personally. It has truly changed how I lead, think, and show up in all aspects of life.
My boss commented that he’s seen a dramatic change in my emotional intelligence and leadership style so much so that he joked about borrowing some of the books I’ve been reading. I still haven’t mentioned to him that I had been working with a coach, but I smiled knowing that your influence was shining through.
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You’ve made a lasting difference, and for
that, I’m deeply grateful"
Tom C.
VP of Operations, U.S.-Based International Manufacturing Company
IN THEIR OWN WORDS
Hear directly from clients.
Nancy R. J.
​Nonprofit Leadership & Executive Coach (Certified Amplee Coach)
“It’s really helped me a lot, in incredible ways.”
David K.
VP Operations
"I stopped fighting myself. The change just happened."
Priya R.
Counselor & Client
"Something fundamental shifted — and it happened quietly."